Chart your own path
Making better choices easier

Ambassador Anna Blackwell camped on the Danube

Lets build something great

Our Fair Share Program is how we collaborate with customers and community to build something great.

Together we're inspiring more and more people to find themselves outdoors, literally and metaphorically, through our modern outdoor literature subscription scheme - Adventurous Ink.

Sharing the love

We used to grow our subscriber community by paying Facebook for sponsored ads. Then we realised we could share the benefit within our community if we paid them to introduce us to new subscribers instead.

And lo our Fair Share Program was born.

How does it work?

When you introduce a new subscriber, they benefit from a 1/3 discount.

You get a cash reward of 1/3 of their first subscription payment.

And we get the other 1/3.

That seems fair to us!

Where do I sign up?!


I have some more questions.

You'll be needing our Fair Share Frequently Asked Questions then.

What's the banner image of?

The picture is of Ambassador Anna Blackwell, who paddled all the way to the Black Sea to raise money for Pancreatic Cancer Action, with her friend Kate Culverwell.

It's amazing what you can achieve when you work together.